Need of digital marketing

Digital marketing refers to the promotion of brands and products using digital channels and technologies, primarily through the internet. It encompasses a wide range of online activities aimed at connecting with potential customers and achieving marketing objectives. These activities include, but are not limited to, email marketing, social media marketing, search engine optimization (SEO), content marketing, and online advertising. 
Essentially, digital marketing leverages digital platforms and devices to reach and engage target audiences, supplementing or replacing traditional marketing methods. It allows for targeted advertising, real-time performance tracking, and personalized messaging, making it a powerful tool for building brand awareness, driving traffic, and increasing sales.